For AI and robot producers
Show buyers your product keeps a human in charge
One independent mark, backed by testing anyone can look up, in place of a patchwork of state rules and marketing claims. Join the Founding Cohort and help shape the standard before it is final.
Why certify
What the mark does for you
Win trust at the shelf
Parents, older adults and their families want proof a product can be stopped and won’t act behind their backs. The mark and Trust Label answer that before they buy.
Get on purchasing lists
Schools, hospitals, care homes and retailers need a simple way to say “safe enough to buy.” We are building a buyer program so they can write the mark into their purchasing rules.
One standard, many rules
The Directives build on existing standards (ISO 13482, UL 3300, ETSI EN 303 645, ISO/IEC 42001) and track new AI laws, so one assessment answers many questions.
Founding Cohort
Be one of the first ten products
We are looking for our first ten products in AI companions, eldercare and home robots, plus AI agents that act on people’s accounts.
What you get
- Certification at cost, in exchange for a public case study
- A seat at the table while the Directives are still a draft
- Early listing in the public registry, and recognition as a founding producer
What we ask
- A product that is on sale or close to launch
- Openness: your case study is published, including any problems found and how you fixed them
- Access to test units and the people who can answer technical questions
Get ready
Ten questions to answer before you apply
A quick self-check against the Directives. If any answer is “no” or “not sure,” that is where to start.
| Directive | Can you show that… |
|---|---|
| D1 Always stoppable | …a stop works mid-task, offline and while the AI is talking, and no update or AI output can disable it? |
| D2 Bounded autonomy | …you have a written list of what the product does without asking, and everything else needs confirmation? |
| D3 Physical safety | …your robot holds a current certificate for the safety standard that fits it, and detects children and bystanders? |
| D4 Honest identity | …it says it is AI at the start and whenever asked, and never claims to be a person or professional? |
| D5 Private by default | …personal data is never sold, recordings aren’t used for training without opt-in, and a light shows when sensors are on? |
| D6 Secure and supported | …updates are signed, there are no default passwords, and you commit to at least 5 years of security updates? |
| D7 No manipulation | …it never guilts users into staying, and handles a user in crisis with care and real resources? |
| D8 Fair treatment | …voice and vision work across accents, ages, skin tones and abilities, and decisions about people can be reviewed by a human? |
| D9 Accountable | …a named company and a person-reachable contact stand behind it, and you can report serious incidents within 72 hours? |
| D10 Safe for its whole life | …it stays safe if your cloud service ends, and a factory reset wipes personal data? |
A full Self-Assessment Toolkit, with checklists, test scripts and a Trust Label template, is in development. Our assessors never advise the producers they certify, so preparation help comes only from published tools like these.
What to have ready
Your technical file
Product and scope
- Product description, model and software version
- Declared scope: what it does without asking
- A draft Trust Label
How it’s built
- System architecture, including every AI model and third-party service it relies on
- Data flow map
- Security and update policy
Evidence and plans
- Risk assessment and existing test reports and certificates
- Incident procedure
- End-of-life plan: what happens if support or the company ends
Join the Founding Cohort
Tell us about your product: what it does, who uses it, and where it is sold. We will reply within a few business days.
- ProducersJoin the Founding Cohort and certify at cost in exchange for a public case study.
- ExpertsRobot safety, AI security, child safety, consumer protection: review the draft or join the Standards Council.
- Families and organizationsComment on the Directives during the public comment period.